Why Meta Ads still outperform every other paid channel for SMBs
Despite every “Facebook is dead” tweet, Meta Ads remain the #1 paid channel for small and mid-sized brands in India. Why? Because Facebook + Instagram cover 90% of your buyers’ daily attention, the algorithm is ruthlessly good at finding lookalikes of your best customers, and CPMs in India remain among the lowest in the world.
When you combine that reach with strong creative and a clear offer, Meta Ads become the cheapest, fastest source of new customers — exactly what most Tamil Nadu brands need.